Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine MaloneyKylie Kinnaman and Teresa Valerio Parrot.

February 4, 2021 - 3:00am
Virtual platforms have transformed recruitment for the better.
February 2, 2021 - 3:00am
Now is the time for university communicators to fully leap ahead into digital-first practices, because too much is at risk.
January 28, 2021 - 2:00pm
The future of enrollment marketing requires fresh ingredients.
January 26, 2021 - 3:00am
The rise of the higher ed CMO may have flattened, but the reach of the CMO’s influence is going to grow.
January 20, 2021 - 3:00am
Questions worth asking before deciding if and how to weigh in.
January 15, 2021 - 3:00am
Tips for disseminating information, maintaining transparency and making the campus community feel heard during an on-campus incident.
January 14, 2021 - 3:00am
To survive the impending digital advertising bloat, higher ed marketers should seek to be distinctive, not necessarily different.
December 3, 2020 - 12:30pm
The virtual 2020 AMA Symposium for the Marketing of Higher Education underscored higher ed marketers are drowning in a sea of sameness. A select few are breaking through.
December 1, 2020 - 3:00am
How taking the time to make sure you are responding thoughtfully rather than reacting hastily will pay off for you and your institution in the long run.
November 20, 2020 - 3:00am
Insights from leading researchers combined with experience should guide best practices for 2021 and beyond.

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