Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine MaloneyKylie Kinnaman and Teresa Valerio Parrot.

June 18, 2021 - 3:00am
When your institution approaches a historic event, how can you best prepare to promote the milestone? These best practices can set you up for success.
June 3, 2021 - 3:00am
With an end to the pandemic in sight, now is an ideal time to re-evaluate how we operate and make real progress with minimal resistance.
May 20, 2021 - 3:00am
To help fix higher education’s public opinion problem, we must do a better job of telling our story. Here’s how.
May 18, 2021 - 3:00am
Why now is the time to revisit your employee communications strategy.
May 11, 2021 - 1:00pm
Why online engagement is here to stay.
April 29, 2021 - 3:00am
What it is, how it works and when to use it.
April 27, 2021 - 3:00am
YouTube advertisers steamroll higher education content.
April 22, 2021 - 1:00pm
April showers bring May flowers, and, in higher education, hopefully deposits from our admitted undergraduate students. It’s time to dial up the yield strategy and plan for a long, uncertain summer. 
April 15, 2021 - 3:00am
After studying the lessons learned from an unprecedented recruiting season, we’re left to wonder how admissions teams might reach future students in a more effective, efficient and personalized way.
April 13, 2021 - 3:00am
Communicating authentically during a crisis can provide stability and inspiration. Here’s how to do it.

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