A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine Maloney, Kylie Kinnaman and Teresa Valerio Parrot.
June 18, 2021 - 3:00am
When your institution approaches a historic event, how can you best prepare to promote the milestone? These best practices can set you up for success.
June 3, 2021 - 3:00am
With an end to the pandemic in sight, now is an ideal time to re-evaluate how we operate and make real progress with minimal resistance.
May 20, 2021 - 3:00am
To help fix higher education’s public opinion problem, we must do a better job of telling our story. Here’s how.
May 18, 2021 - 3:00am
Why now is the time to revisit your employee communications strategy.
April 27, 2021 - 3:00am
YouTube advertisers steamroll higher education content.
April 22, 2021 - 1:00pm
April showers bring May flowers, and, in higher education, hopefully deposits from our admitted undergraduate students. It’s time to dial up the yield strategy and plan for a long, uncertain summer.
April 15, 2021 - 3:00am
After studying the lessons learned from an unprecedented recruiting season, we’re left to wonder how admissions teams might reach future students in a more effective, efficient and personalized way.
April 13, 2021 - 3:00am
Communicating authentically during a crisis can provide stability and inspiration. Here’s how to do it.