A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine Maloney, Kylie Kinnaman and Teresa Valerio Parrot.
January 5, 2023 - 3:00am
When setting goals for this year, remember that top-tier media outlets aren’t the only—or best—way to make an impact.
December 6, 2022 - 3:00am
Leaders should model thoughtful, respectful disagreement and bridge divisions in ideologies.
August 10, 2022 - 3:05am
Regardless of your title in higher ed communications and marketing, there are steps you can take to build your community and include new members.
July 20, 2022 - 3:00am
While the Great Resignation is creating upheaval across higher ed, it is also yielding valuable lessons on how to future-proof our teams.
May 26, 2022 - 3:00am
A test for whether to issue an institutional statement on national issues and crises.
April 13, 2022 - 3:00am
Three digital rules to break to fix your student engagement plan.
March 31, 2022 - 3:00am
How the pandemic shifted leader perspectives on university communications.
March 1, 2022 - 3:07am
Social media engagement at the onset of the pandemic was strong. Here are tips for using what we’ve learned to maintain sustainable levels.
February 16, 2022 - 3:00am
Sabbaticals could provide the mutually beneficial reset we all need.
February 1, 2022 - 3:39am
Taking stock of data and resources to target students in effective ways digitally.