Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine MaloneyKylie Kinnaman and Teresa Valerio Parrot.

January 5, 2023 - 3:00am
When setting goals for this year, remember that top-tier media outlets aren’t the only—or best—way to make an impact.
December 6, 2022 - 3:00am
Leaders should model thoughtful, respectful disagreement and bridge divisions in ideologies.
August 10, 2022 - 3:05am
Regardless of your title in higher ed communications and marketing, there are steps you can take to build your community and include new members.
July 20, 2022 - 3:00am
While the Great Resignation is creating upheaval across higher ed, it is also yielding valuable lessons on how to future-proof our teams.
May 26, 2022 - 3:00am
A test for whether to issue an institutional statement on national issues and crises.
April 13, 2022 - 3:00am
Three digital rules to break to fix your student engagement plan.
March 31, 2022 - 3:00am
How the pandemic shifted leader perspectives on university communications.
March 1, 2022 - 3:07am
Social media engagement at the onset of the pandemic was strong. Here are tips for using what we’ve learned to maintain sustainable levels.
February 16, 2022 - 3:00am
Sabbaticals could provide the mutually beneficial reset we all need.
February 1, 2022 - 3:39am
Taking stock of data and resources to target students in effective ways digitally.

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