Call to Action: Marketing and Communications in Higher Education
A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine Maloney, Kylie Kinnaman and Teresa Valerio Parrot.
April 4, 2023 - 3:00am
Marketing is a go-to solution but sometimes masks deeper issues.
March 21, 2023 - 3:00am
Board leaders, search chairs, chief communications officers and presidents-elect can all benefit from understanding the communications considerations of a presidential search.
March 1, 2023 - 3:00am
When considering effective models for managing marketing and communications across institutions, structure should follow strategy.
February 22, 2023 - 3:00am
Five strategies to help increase earned media placements.
February 15, 2023 - 3:00am
When dealing with crisis communications, college and university presidents need to lead with values and demonstrate authenticity.
February 8, 2023 - 3:00am
Four strategies to mitigate anticipated enrollment declines.
February 1, 2023 - 3:00am
This free, viral AI tool can help marketers and communicators conduct research and create content—but be wary of its limitations and risks.
January 26, 2023 - 3:00am
Why higher ed leaders must intentionally transition from personality to strategy.
January 20, 2023 - 3:00am
Direct admissions, employee retention and AI must be top of mind this year.
January 13, 2023 - 3:00am
What I wish I could tell my former professional self about the realities of presidential communications.