Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Edited by Kristine MaloneyKylie Kinnaman and Teresa Valerio Parrot.

April 4, 2023 - 3:00am
Marketing is a go-to solution but sometimes masks deeper issues.
March 21, 2023 - 3:00am
Board leaders, search chairs, chief communications officers and presidents-elect can all benefit from understanding the communications considerations of a presidential search.
March 1, 2023 - 3:00am
When considering effective models for managing marketing and communications across institutions, structure should follow strategy.
February 22, 2023 - 3:00am
Five strategies to help increase earned media placements.
February 15, 2023 - 3:00am
When dealing with crisis communications, college and university presidents need to lead with values and demonstrate authenticity.
February 8, 2023 - 3:00am
Four strategies to mitigate anticipated enrollment declines.
February 1, 2023 - 3:00am
This free, viral AI tool can help marketers and communicators conduct research and create content—but be wary of its limitations and risks.
January 26, 2023 - 3:00am
Why higher ed leaders must intentionally transition from personality to strategy.
January 20, 2023 - 3:00am
Direct admissions, employee retention and AI must be top of mind this year.
January 13, 2023 - 3:00am
What I wish I could tell my former professional self about the realities of presidential communications.


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